Prof. Sanjose A. Thomas, Head of the Department of Sociology at Theva-ra S.H. College, has been awarded a pa-tent for his research titled “How to Transform Emotiona-lity in Social Media for the Benefit of Society.” The Department of So-cial Sciences at Sacred Heart College is spearheading this innovative study. By utilizing new technologies, the research aims to redirect the use of social media towards areas that require urgent intervention, thus enabling it to be used constructively for the benefit of mankind. This is the first time a social scientist from Kerala has received a patent for re-search in the field of communication & media. The IQAC patent depart-ment at SH College, Thevara ex-pressed confidence that this timely research will help regulate the in-ternet usage of the new generation and thereby enhance their partici-pation in social lives. The proposed patent has the scope to transform social media activism in the 21st century and may redefine online culture both in terms of entertain-ment as well as information dissemi-nation.