BREADS launches state-level “sport for change” initiative to empower youth in Kerala

BREADS Bangalore con-vened a state-level strategic meeting on July 3, 2025 to launch its pioneering “Sport for Change” initiative–an ambi-tious youth empowerment pro-gramme operating across seven locations in five districts of Kerala. Rooted in a dynamic anti-drug campaign, the initiative leverages the unifying and transformative power of sports to steer young people away from substance abuse and anti-social influences, fostering instead a culture of discipline, purpose, and resilience.
BREADS stands for Banga-lore Rural Educational and Development Society. It’s the official development wing of the Salesian Province of Bangalore, working primarily in Karnataka and Kerala to uplift margina-lized communities–especially children, youth, and women. The gathering brought together an inspiring constellation of stakeholders committed to youth development through sport.
BREADS Executive Director, Fr George P. S., remarked, “Sport is not just a game–it’s a gateway to transformation. When young people are given the right environment, they discover their strength, discipline, and dignity.”

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