The head of the National Funeral Directors Association (NFDA), which claims to be the world’s largest association of funeral professionals, says traditional burials are less popular and the demand for cremation is on the rise.
The reason? According to NFDA President Jack Mitchell, it’s because fewer Americans are likely to be churchgoers.
“Traditionally when someone lost a loved one, they would have a viewing and then they would be taken to their church for a funeral service and then onto the cemetery for a burial,” Mitchell told Business Insider earlier this month. “But more and more people don’t go to church, so a religious aspect to however they memorialize their loved one is not important to them.
Even amid an ongoing decline in church attendance post-COVID, an NFDA report released last August stated that cremation gained more mainstream acceptance after pandemic restrictions imposed by state and local governments forced families who lost loved ones to improvise.
According to the NFDA, 41% of funeral home clients chose direct cremation, while another 35% chose cremation along with a memorial service. Less than a quarter of funeral home clients chose a casketed adult funeral with viewing and cremation, according to the report.
By 2035, the trade group projects the cremation rate for all 50 U.S. states will exceed 50%.
Those numbers dovetail with a report released in January which found that the COVID-19 pandemic and ongoing lockdowns accelerated a steep decline in church attendance, particularly among young people.
And as fewer Americans identify with the Christian faith, the demand for traditional burial ceremonies is also expected to decline.
“So that brings up then, ‘Do we need to have mom in a casket?’” said Mitchell. “We’re not going to be taking her to church. Is cremation a possibility?’”